If you’re new to building up your website for good organic search engine rankings then there are a few (blackhat) strategies you should avoid. Google is a stickler on following good SEO methods and if you want to avoid being penalized, Google has some tips for you.
Today on their blog, they point to their Google good practices. It talks about optimizing your web site to get traffic but still staying relevant to what you do/offer.
You can download the Google PDF document here which also points to some of their webmaster tools that can help you reach better rankings in Google.
I can’t stress enough that if you want to be relevant in Google then you need to structure your site to be Google friendly. I noticed just today that many of the sites I came across were either not listed in Google at all or banned. It doesn’t take much as I learned the hard way. I blogged about that last week.
There seems to be a growing number of sites that are “grayed out” in the Google Page Rank bar. Google is trying more than ever to deliver relevent search terms and in the process many web sites are getting weeded out.
It seems especially right now, that Google has been up to something on the back end because not only did my Page Rank go away but many fellow webmasters tell me so did theirs AND this is the same time we are seeing more Google PR Ranks completely disappear (gray out completely)
Let me save you some headache. Make your page titles and meta tags relevant to your offerings and build content. Those two things will do a lot to increase your Google goodness.
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