Oh happy days. Google has created yet another remarkable tool to help you target your keywords much better. The new Google Keyword Tool released yesterday allows you to scan your site (or a competitors) to see what terms you may be missing out on. You can quickly assess which words you need to add to your PPC campaigns and your sites meta tags.
I discovered this while reading the latest SEO news this morning. You can read the full write up of the new Google Keyword Tool over at SearchEngineLand.
According to Google; The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.
Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren’t necessarily based on your site.
This tool couldn’t have come sooner in my opinion. I spent all day yesterday refining my keywords on my Google PPC campaigns and it turned into an all day task of trying to dig deeper and find longtail keywords that may bring me even more targeted traffic for one of my products. I was struggling to find a few keywords that had (at least good) search volume yet low advertiser competition and if you’ve ever started that process, you know it’s a deep black hole.
Now with the new Google Keyword Tool, I can not only scan my site for existing keywords and drill those down to longer ones but use this tool in conjunction to find an area that maybe I’m missing. If you’re like me and do all the work on your sites by yourself you know that its hard to get a fresh perspective of what you offer. This tool should help that problem. In addition you can check out a competitors site and see what their strengths are. Brilliant!
Tags: ad campaigns, advertiser, advertising opportunities, black hole, conjunction, google, google co uk, happy days, keyword ideas, keyword tool, meta tags, new google search keyword tool, ohgoogle search, remarkable tool, search properties, search section, search volume, seo, targeted traffic, tool displays
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