Great PPC Tips
This post originated from Website Magazine. I found the writers tips to be extremely valuable and to the point. Everything mentioned in this post is absolutely critical to a successful PPC campaign with Google and beyond.
Website Magazine is a great resource. I refer to it often and subscribe to their print and digital editions. They get right to the point and study the industry deeply. It’s worth your time to subscribe to their media. The magazine and tips are free online!
PPC and SEO Tips for 2009
To get you off on a prosperous new year, here’s a great post to help you handle your PPC and SEO in 2009.
The best PPC Resources Ever
SEOMoz has created a huge list of the best Pay per click resources and it will save you a ton of time. I’ve already garnered some really good tips from these links.
Good PPC ad writing strategies
I’ve been testing 5 different ad variations in one of my Google PPC campaigns. I’ve tightened up the wording and it seems to be helping based on my CTR (Click through rate).
First, I stopped talking about me (my company). Nobody cares. I focus on my strong points like instant access, free shipping, immediate download, etc. Whatever makes me stand out from everybody else.
I also focus on who buys my products. For one of my sites I seem to attract mostly women ages 30-44 of African American decent and most are college educated. I talk to that crowd in my ads.
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