Getting Linkjuice can be dangerous to your online health
Want to know how well your site stacks up to others in your industry regarding links pointing to you across multiple domains? You should, it raises your Google PR if you have numerous sites pointing to you (linkage). The hard part however is getting (good) sites to point to you or your interesting topic without doing it in a shady way and risking the big Google penalty. Google frowns upon paid links or blackhat tactics to get links.
First off, before I go off topic as I often do, this tool to check linkage can be found at SEOMOZ. See. I just gave him linkjuice, well once my site has a decent ranking, but you get the idea. People want others linking to their site because it’s free advertising and helps build up the page rank.
I was reading a story today where a SEO expert had created a widget, a simple widget that other bloggers could place on their website. Normally by bloggers placing this widget on their site, it helps to build link popularity to the person who created the widget. Simple enough.
Problem was, deep inside the widget’s html code was anchor text pointing to an off topic subject and site that had nothing to do with the widget itself. That off topic site instantly had thousands of blogs pointing to it without their knowledge. His link juice surely was through the roof. It was risky but apparently was working quite well until someone figured it out and outed him. I believe Google was notified and his PR was taken away. I don’t want that kind of risk and I’m sure you don’t either.
We all know that its a long tedious process building up your site and getting a good Google PR. Part of having a high Google Page Rank is links. Links organically linking to you because you’re relevant, not because you paid them or did something sneaky to get the links.
If you want your site to rank well then it’s good old fashion “safe” techniques that work best. While you can make a lot of money off of other frowned upon tactics, are you willing to take that risk? I always consider who I’m reading or following because the majority of pro bloggers have other sites where they make their money, most of them selling niche products like ring tones and online dating. They don’t talk about these sites on their SEO blogs because they know better.
When you see a site that says “How I made 100,000.00 from Google Adsense”, they didn’t do it from the site you’re reading. Most of these pro bloggers are just very good at what they do, and their SEO blogs give them a platform to talk about how good they are and get people like us reading their sites religiously, hoping to uncover golden treasures in SEO. They get lots of sites pointing to them and over time they build very good Google PR. You can get sites pointing to you too if you deliver good rich content or have useful tools like SEOMOZ.
The tool above will give you a decent snapshot of how well you rate but if you want the full report, you’ll have to join @ 79.00 a month to use it and other tools. Clearly he has great SEO tools but in this economy, us little guys cant afford 79.00 a month. If you can, it’s a worthy investment.
The site also offers some free tools that can help you tweak your site like SEO toolbox, search term tools, popular search tool and lots of good advice.
Next week I’m going to post a page with all my favorite top SEO experts that I read religiously. These are the ones I like best because they tell us more than “How I made 100,000.00 on Google Adsense”, click here to buy my stuff and those are sites that deserve links, naturally. These are exactly the kind of sites Google likes to reward.
Good content=good links!
Image credit has a great post on SEO tips 
Google has a NEW keyword tool!
Oh happy days. Google has created yet another remarkable tool to help you target your keywords much better. The new Google Keyword Tool released yesterday allows you to scan your site (or a competitors) to see what terms you may be missing out on. You can quickly assess which words you need to add to your PPC campaigns and your sites meta tags.
I discovered this while reading the latest SEO news this morning. You can read the full write up of the new Google Keyword Tool over at SearchEngineLand.
According to Google; The Search-based Keyword Tool generates keyword and landing page ideas highly relevant and specific to your website. In doing so, the tool helps you identify additional advertising opportunities that aren’t currently being used in your AdWords ad campaigns.
Based on your URLs, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties, such as google.co.uk) with some frequency over the past year; these suggestions can be found under the Keywords tab, in the New keywords related to (site) section. In the Keywords related to your search section, you can see a broad list of keyword ideas that are also relevant, but aren’t necessarily based on your site.
This tool couldn’t have come sooner in my opinion. I spent all day yesterday refining my keywords on my Google PPC campaigns and it turned into an all day task of trying to dig deeper and find longtail keywords that may bring me even more targeted traffic for one of my products. I was struggling to find a few keywords that had (at least good) search volume yet low advertiser competition and if you’ve ever started that process, you know it’s a deep black hole.
Now with the new Google Keyword Tool, I can not only scan my site for existing keywords and drill those down to longer ones but use this tool in conjunction to find an area that maybe I’m missing. If you’re like me and do all the work on your sites by yourself you know that its hard to get a fresh perspective of what you offer. This tool should help that problem. In addition you can check out a competitors site and see what their strengths are. Brilliant!
Keyword tips for Google Adwords and PPC
If you’re setting up a pay per click campaign then you know all about choosing keywords. You can try many strategies to get the best bang for your buck but hopefully you are not over looking misspelled words. There are approx 10% of the keywords that are misspelled. That is millions of people that you may be missing.
If you are running a PPC campaign or even editing your meta data on your website, be sure to check for common misspelled words to bring you more traffic. Here’s a good tool to help you find the most common misspelling of words.
I commonly add misspelled keywords to my campaign. You can monitor them in your ad control panel and track how well they are doing.
If you are looking for more keyword articles to help you succeed, I suggest reading “Choosing Keywords” from SeoChat.
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Making your SEO efforts Google Friendly
If you’re new to building up your website for good organic search engine rankings then there are a few (blackhat) strategies you should avoid. Google is a stickler on following good SEO methods and if you want to avoid being penalized, Google has some tips for you.
Today on their blog, they point to their Google good practices. It talks about optimizing your web site to get traffic but still staying relevant to what you do/offer.
You can download the Google PDF document here which also points to some of their webmaster tools that can help you reach better rankings in Google.
I can’t stress enough that if you want to be relevant in Google then you need to structure your site to be Google friendly. I noticed just today that many of the sites I came across were either not listed in Google at all or banned. It doesn’t take much as I learned the hard way. I blogged about that last week.
There seems to be a growing number of sites that are “grayed out” in the Google Page Rank bar. Google is trying more than ever to deliver relevent search terms and in the process many web sites are getting weeded out.
It seems especially right now, that Google has been up to something on the back end because not only did my Page Rank go away but many fellow webmasters tell me so did theirs AND this is the same time we are seeing more Google PR Ranks completely disappear (gray out completely)
Let me save you some headache. Make your page titles and meta tags relevant to your offerings and build content. Those two things will do a lot to increase your Google goodness.
